Enterprise Media Hackers - with Jon Reed of diginomica.com
In this semi-regular video and podcast series, Jon Reed of diginomica.com talks enterprise media with folks who are dismantling tired ideas about media and marketing with fresh approaches and awesome content.
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In this interactive live discussion from Western Mass Podcamp 2018, Jon shares his views on researching the so-called informed buyer, and why marketing and sales must change. Participants from the session share their own challenges, and Jon hits on the dynamics of winning (and sustaining) attention, and why topic authority and opt-in audiences are essential. He explains why social media is useless without content, and why content is useless without a clear business identity. The role of subscription and curation is discussed. (Jon did a related session that continues these themes with a look at the power of immersive creativity; look out for that podcast soon). 

Direct download: podcamp18-_buyers-reed.mp3
Category:content strategy -- posted at: 3:52pm EST

On his recent New York City jaunt, Jon stopped by the international headquarters of Lua, enterprise communications upstart, to talk shop with Lua CEO Michael DeFranco. On this seventeen minute chat, Jon and Michael chat about why enterprise communications need to change. Jon airs out his own email irritations and how solutions like Lua can change the inbox. The guys get into the cultural impact of moving to a better way of working; Jon asks Michael for examples of how Lua is catching on the enterprise. Stories about using Lua in low communications/high stakes situations are hit on before the guys wrap it up. 

Direct download: lua-changing-enterprise-communications.mp3
Category:communications -- posted at: 11:08pm EST

In part two of their content strategy video discussion, Michael Brenner of NewsCred joins Jon Reed of diginomica.com to continue their talk on the impact of content on marketing, the role of marketing tech and personalization, and the challenges facing the modern CMO. 

Direct download: CMO-dilemmas-parttwo.mp3
Category:general -- posted at: 2:36pm EST

In this first of a two part "content challenges" series with Michael Brenner of NewsCred, Jon Reed of diginomica.com chats with Michael about the problems facing the digital CMO, the ROI of content, and why he has staked his career on content. 

Direct download: cmos-contentchallenge-part1.mp3
Category:content strategy -- posted at: 2:35pm EST

Is customer experience a fantasy, or an achievable goal? At Argyle's Digital Marketing Leadership event in Boston, Jon pushed his skeptical view on customer experience with CX expert Howard Beader of SDL. Jon and Howard kick around the lessons (and poll results) from the marketers/CMOs in attendance, and talk about how data fits into the customer experience challenge. Jon also pushes the issue of the difficult marketing-IT relationship and Beader shares his own view on the role of IT as marketing shifts to cloud

Direct download: sdl-reed-customerexperience.mp3
Category:general -- posted at: 6:47am EST

In this audio combo of two diginomica video shoots, Jon first talks with Ray Wang about the future of digital and whether the Chief Digital Officer is a BS idea, or a pressing need. Then, Jon shifts gears to talk to Brain Sommer about the future of selling and why selling is changing profoundly. The guys also kick around the impact of media on selling - "stop putting, and start blogging."
Direct download: digitalfutures-and-sellingchange.mp3
Category:general -- posted at: 11:37pm EST

In this frank and informal - and informally taped - presentation at Western Mass Podcamp 2014, Jon Reed conducts an interactive discussion regarding the impact of (free) content and the limitations of social medial without such content. The impromptu title of the session was "Create (free) content that matters - before you do any social media". Note: this 40 minute recording is not an "enterprisey" conversation but has content strategy lessons for companies of all sizes. 

Direct download: contentstrategy-jr-wmpodcamp2014.mp3
Category:PR Reinventions -- posted at: 11:31pm EST

Jon hits the TechEd Expert lounge floor in 2013 for his annual freewheeling "live without a script" talk on whether social media is BS - or has actual value for ERP/SAP professionals. Special guests include Joshua Fletcher, Karin Tillotson and Phil Loewen. WARNING: NSFW starting at 10 minute mark (PG-13)

Direct download: jonerp-socialmediaBS-live2013_1.mp3
Category:general -- posted at: 11:25pm EST

In this informal Boston chat, Jon talks with Kate Gundry of Pluck PR about whether PR is dead, whether the press release is dead, and the role of a new kind of PR in the B2B enterprise startup space. They also hit on the perils of social media transparency, and how PR assesses the value of the so-called "influencer."

Direct download: jonreed-kategundry-isPRdead.mp3
Category:PR Reinventions -- posted at: 1:34pm EST